Monday, February 5, 2007

Doritos Ad - User Generated Video for the Super Bowl

One of the things I like about the Super Bowl is the mad rush and the pre-bowl ad buzz. There was a fairly innocuous ad with Kevin Federline (*shudder*) or K-Fed, imagining he was a rap star, when he wakes up, he's pulling fries out of some hot oil. Nationwide Insurance ran this ad, and of course, some people found issue with the idea of working in a fast food joint demeaning. This drew fire from restaurant groups.

Another ad from Snickers featured two guys mimicing Lady and the Tramp and accidentally kissing as they eat the Snickers bar from both ends. My friend Cord Silverstein sums that one up pretty well.

One of the ads that I really enjoyed was the Doritos UGV ad:

It was simple, effective, funny and endearing. Plus, it helps that the creators of the spot were from Cary, NC... a wonderful place to live.

It wasn't over the top, and it communicated the brand very well. I think that this could really be the next big thing for advertisers, tapping local talent, brand loyalists and aspiring directors to generate positive buzz (in the form of video)

1 comment:

Randy H. said...

LMAO!!! "Crunchy". I love it. This was a great commercial.