Wednesday, February 21, 2007

HGTV Gets It: They're Launching a New Social Networking Site

From ClickZ, one of the best search engine marketing news sites out there, comes the announcment that HGTV is launching a new social networking site called Rate My Room.

Several months ago, I was a part of a conference call with someone I wont name, but he has a fairly popular show on TV that relates to DIY related home improvment. As a part of the conversation, we had a conversation about his target audience, their behaviors, their habits and more importantly, how he could connect with those users on his site. While his site wasn't bad, it had a few videos, it had a lot of great content and he wanted to take his strategy to the next level. I told him about social networking, creating features on his site to submit content, submit videos, vote on projects, add their expertise and even create a wiki of sorts to be a reference. The call went well, but over and over he expressed doubt about letting his viewers participate on his site. He was completely uncomfortable with giving his users that much control over the content. He eventually decided not to go in that direction.

Now, here comes HGTV, they're launching Rate My Room. One of the brilliant things about this move by HGTV is that they have a ready and willing audience who would love nothing more than to interact with each other, giving advice, comparing projects, rating their rooms and household projects. I think it's brilliant. If HGTV adds some expert or celebrity designer interaction within the communities, that could only bring more people to the network.

I truly believe that social media and networking is just one of the ways the internet will change the ways people live, the ways people interact and the ways that marketers and companies communicate with their audience. I really enjoy the fact that the internet has evolved to such a degree that the power of the individual, combined with the voice of their network can influence an industry like marketing, which has for so long, tried to tell the consumer what to do. Marketers have always said that the customer ruled, but only recently have consumers actually felt the power of "ruling".

46 comments:

jill@decornextdoor said...

For an alternative, try Decor Next Door(at http://decornextdoor.com). We launched it about a month ago with many of the ideas you cite about DIY and social networking. But it's a social community (features include rating, voting, and tagging) created for a specific experience: the giving and getting of interior design advice from professional designers and others.
We knew when we started that there would inevitably be larger competitors using their media name recognition to adopt social networking features. But we believe strongly in our community of practitioners -- home design lovers, smart professional designers. And we're encouraged by what we've seen develop on our platform of participation.
Jill
decornextdoor.com

JP Sherman said...

I'll definately check it out and thanks for posting!

SBL BPO said...

Thanks for sharing and keep posting more new information.
Regards,
video tagging

幽默 said...

good post..................................................

時尚 said...

別人短處,掩蓋幾分;別人過失,包容幾分。..................................................

宜欣 said...

若對自己誠實,日積月累,就無法對別人不忠了。........................................

林于名 said...

Birth is much but breeding is more. 加油! ........................................

李惠玲 said...

教育的目的,不在應該思考什麼,而是教吾人怎樣思考......................................................

睿玄 said...

nice job! waiting for your new artical. ........................................

瑜吟 said...

人間好話,要如海綿遇水牢牢吸住......................................................

domenicl_drapeau060799 said...

初次造訪,安安^^.........................

Glennie9654 said...

Well done!........................................

韋于倫成 said...

無一事而不學,無一時而不學,無一處而不學。......................................................

韋于倫成 said...

真是好文呀~~給你拍拍手再加分!!!........................................

呈均 said...

After a storm comes a calm...................................................

向花 said...

人生是故事的創造與遺忘。.........................

Burma家銘ege said...

認清問題就等於已經解決了一半的問題。..................................................

tyroneb said...

我是天山,等待一輪明月。......................................................

SadeRa盈君iford0412 said...

It is no use crying over spilt milk...................................................................

曉薇 said...

原來天鵝嫁給癩蛤蟆就會生出醜小鴨.................................................................

慧玲慧玲 said...

死亡是悲哀的,但活得不快樂更悲哀。......................................................................

江婷 said...

知識可以傳授,智慧卻不行。每個人必須成為他自己。......................................................................

靜宸 said...

人有兩眼一舌,是為了觀察倍於說話的緣故。............................................................

王名仁 said...

人生是故事的創造與遺忘。............................................................

宥妃宥妃 said...

要照顧身體歐~保重..................................................................

竹青 said...

Say not all that you know, believe not all that you hear.............................................................

佳皓佳皓 said...

分享是件快樂的事!!感謝您用心的文章!! ............................................................

雅俊芬凱陳許 said...

世界上沒有本來就應該的事,因為老天爺也沒有劇本.......................................................

ToniMaid李 said...

人生是一連串的課程,必須活過才能明白。.......................................................

陳韋夏陳韋夏益東富益東富 said...

每日都有新日光,每日都有新希望。..................................................

RicoLisi0802志竹 said...

人不能像動物一樣活著,而應該追求知識和美德............................................................

ToryO_Vis建銘 said...

來給你加油,幫你推一下喔~期待你的下一個更新,謝謝............................................................

黃智樺黃智樺 said...

來幫忙拼人氣~Go Go Go 時間可證明一切..................................................................

佳陳容 said...

More haste, less speed.......................................................................

國彭男國彭男 said...

獨居時,要反省自己的過錯;在社會大眾之間,則要忘卻別人的過失。..................................................

偉曹琬 said...

唯有穿鞋的人,才知道鞋的哪一處擠腳......................................................................

于庭吳 said...

這不過是滑一跤,並不是死掉而爬不起來了。..................................................

惠邱邱邱邱雯 said...

在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

惠邱邱邱邱雯 said...

我是天山,等待一輪明月。......................................................................

姚义丰 said...

支持大大~很有啟發性......................................................

冠州 said...

果然是好文章 受益良多 感謝分享 ̄ 3 ̄......................................................

poh said...

saya tak kisah

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