Tuesday, January 23, 2007

In-Game Advertising, What Could Possibly Go Wrong - My Latest Article for Ten Ton Hammer

In Game Advertising Could Be the Next Best Thing to Gaming
By J.P. "Agon Thalia" Sherman

There's no easy way to say this… ingame ads are here and they're only going to get more prevalent. There are racing games that contextually place billboard ads according to the players' web traffic habits, there are plans to make interactive items ingame, like a can of Sprite on a table that a player can "drink". Some ingame art like graffiti can change according to advertisers demands. Even now, Google is courting with companies like AdScape Media to put their own brand of personalized, customized and targeted advertisements inside our games. I have seen the future and it is full of ads.

Read the Entire Article at Ten Ton Hammer...

1 comment:

adammarc said...


I think its time you started an in game advertising consultancy focused on creating value added in game interaction.